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Greg Norman Signature Wagyu

About Wagyu Beef

Greg Norman Signature™ Wagyu is produced from the same cattle breed known for producing the legendary Kobe beef of Japan.

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Norman, AAco Announce Premium Branded Beef

BRISBANE, Queensland -- Australian golfing great Greg Norman and the world's leading beef producer, Australian Agricultural Company (AAco), announced the formation of a venture to develop and export a line of Greg Norman-branded premium steaks and beef products.

Greg Norman Australian Prime (GNAP) will produce an export line for food service and retail sale starting with two selections: Greg Norman Signature Wagyu, a super-premium steak produced from a minimum 300 days on feed Wagyu cattle; and, Greg Norman Premium, produced from 120-day grain fed cattle. AAco's properties total more than 20 million acres or nearly 2 percent of Australia's land mass.

"I'm delighted to be working with AAco to expand the international market of a great Australian product," said World Golf Hall of Famer Greg Norman. "This venture reconnects me with my early work experience as a station hand in southeast Queensland."

GNAP teams two of the country's greatest icons: Norman, one of Australia's most widely recognized sports celebrities, and AAco, which was founded in 1824.

"Greg Norman Australian Prime is an exciting development for the Australian beef industry. It marries AAco's quality beef and vast, natural rangeland production systems with the international branding power of Greg Norman," AACo managing director said.

The brand is now being launched in the United States by GNAP's U.S. importer and master distributor, Broadleaf USA. Subsequent launches are planned for Middle East and Asian markets.

About AAco (ASX: AAC)

AAco is Australia's oldest surviving company formed by Royal Decree in 1824. Today the Company owns over 540,000 cattle on 24 properties spread over 20 million acres in Australia's north, and through its subsidiary Rural Management Partners, manages 70,000 cattle on eleven properties. AAco beef is exported worldwide and is distributed through the AAco group of companies and alliance partners.

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