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Greg Norman Signature Wagyu products are available for online ordering.


Greg Norman Signature Wagyu

About Wagyu Beef

Greg Norman Signature™ Wagyu is produced from the same cattle breed known for producing the legendary Kobe beef of Japan.

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Six Steps to Tee Up A Wagyu Steak At Home

Greg Norman Offers Home Cooking Advice for Wagyu Beef

LOS ANGELES -- With new high-end steak houses popping up all over the country, the demand for high-end beef has grown in popularity at home, too. Just ask pro golfer and businessman Greg Norman. His Signature Wagyu beef line is now available directly to consumers through Bristol Farms supermarkets and Gourmet Station, the online home replacement meal site.

But don't cook Wagyu like a regular steak. Though the generous marbling of a Wagyu steak is what gives it its uniquely buttery taste and texture, cooked improperly, the steak will not retain its legendary tenderness or subtlety of flavor.

So, if you want to get the most of Wagyu Beef at home, take Greg's advice:

  1. Allow the steak to reach room temperature before cooking.
  2. Preheat a dry heavy grill pan on high for 4 minutes.
  3. Add rock salt directly to the hot pan (The sizzle of rock or sea salt combined with Wagyu's natural fat produces a mouth watering caramelized crust).
  4. DO NOT USE OIL OR BUTTER! Cook in a dry pan. Sear each side for two minutes on high.
  5. Reduce heat to medium low and continue to cook for 3-5 minutes until medium rare.
  6. Serve immediately on pre-warmed plate.

About Greg Norman Australian Prime

GNAP is produced in partnership with the Australian Agricultural Company (AAco), Australia's oldest surviving corporation, founded in 1824. The company has over 600,000+ BSE-free cattle on 24 stations and feedlots comprising 22 million acres in Australia's Queensland and Northern Territory. AAco's "farm-to-plate" standard ensures complete management over the entire supply chain. The entire range is USDA-inspected and approved.

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